Find out what's holding you back from becoming a recognised expert.

This free, 10-minute self-assessment is tailored to professionals and entrepreneurs who aspire to lead in their industry. You will be assessed in 5 key categories.

Why Complete the Audit:

Pinpoint Your Gaps: Identify the areas where your personal brand is falling short.
Discover Opportunities: Highlight untapped potential that can position you as an industry expert.
Get Personalised Insights: Receive actionable tips and resources based on your results.

1. Your Online Presence

Is your online bio consistently professional and aligned across platforms? *

Yes, it’s consistent on all major platforms

Partially, but it could be more consistent

No, it’s not aligned at all

Do you have a professional personal website? *

Yes, optimised for SEO

Yes, but it’s not optimised for SEO

No, I don’t have a personal website

How visually professional is your brand online? *

Cohesive and professional on all platforms

Looks good on some platforms but could use improvement

Needs work to appear professional

How often are you featured on industry websites or blogs? *

Frequently

Occasionally

Rarely or never

2. Content Strategy

Do you regularly share valuable content (articles, videos, insights) with your audience? *

Yes, weekly

Occasionally

Rarely or never

Do you have a content calendar or strategy in place? *

Yes, it’s planned out each month

Somewhat, but it’s not consistent

No content plan or calendar

How confident are you in the quality and relevance of your content? *

Very confident

Somewhat confident

Not confident

Is your content optimised for SEO to improve visibility? *

Yes, for all major pieces

Somewhat

Not optimised for SEO

3. Audience Engagement

How often do you engage with your audience’s comments and messages? *

Actively engage daily

Sometimes respond

Rarely engage

Do you have a mailing list or community where you regularly share updates? *

Yes, a well-maintained list

I have a list but don’t use it effectively

No mailing list

Do you receive regular questions or comments from people seeking your expertise? *

Yes, frequently

Occasionally

Rarely or never

Do people share or comment on your content regularly? *

Yes, my content often gets shared

Sometimes, but not consistently

Rarely or never

4. Industry Expertise

Do you speak at industry events or on panels? *

Yes, frequently

Occasionally

Rarely or never

Do you have published work or articles on reputable platforms? *

Yes, consistently

A few pieces, but could be more

None yet

Do people seek your opinion or consultation within your industry? *

Yes, often

Sometimes

Rarely

Have you won any industry awards or recognitions? *

Yes

Not yet, but working towards it

5. Conversion & Growth Tools

Do you use a CRM to manage relationships and communications? *

Yes, actively use one

I have one, but don’t use it often

No CRM

Do you regularly analyse your digital performance and adjust accordingly? *

Yes, monthly or more

Occasionally review metrics

Rarely check analytics

Do you have calls to action (CTAs) on your website or content? *

Yes, clearly placed on all content

On some, but not consistent

No, or rarely use CTAs

Are you capturing leads on your website? (e.g., forms, sign-ups) *

Yes, effectively

Occasionally, but could improve

Tell us where to send your results

First Name *

Email *